SmartWatt Energy, a leader in commercial direct install energy efficiency program implementation for utilities, will be exhibiting at and sponsoring the Association of Energy Services Professionals’ (AESP) Summer Conference & Expo at the Sheraton on the Falls in Niagara Falls, Canada on August 25-24, 2015.
SmartWatt’s Marketing Director, Danielle Marquis, will be presenting with John Augustino of Honeywell during the Espresso Learning Shots at both 11:45am and 4:30pm Wednesday August 27th. Their presentation, ‘How to Write a Winning Abstract’, will share the Do's and Don'ts of submitting an abstract to speak at an AESP conference, including best practices, lessons learned and examples from their own past submissions. Marquis is an AESP Board Member and the Board's Vice Chair of Education.
SmartWatt’s Marketing Manager, Kelsey Cummings and Marketing Associate, Kayla Bellair, will be presenting “Lessons from Trader Joe's: How We Built Value into Our Digital Marketing Strategy” at 10:30am on Wednesday August 27th. This presentation will discuss best practices for launching paid search and social media campaigns in tandem, across various types of energy efficiency programs and market segments..Cummings is the Chair of AESP’s Marketing Topic Committee and a member of AESP’s New Professionals Advisory Panel.
Also in attendance on behalf of SmartWatt will be Art Olson, Director of Utility Program Business Development and Chair of AESP’s Implementation Topic Committee. Attendees are encouraged to visit SmartWatt at booth #15 throughout the conference to discuss their capabilities and the strategies they have developed to administer, market and implement their direct install energy efficiency programs throughout the country.
AESP’s 2015 Summer Conference & Expo is entitled "What's Now and What's Next in the World of EE” and will focus on utilizing new technologies and innovative strategies to develop successful utility programs. Over 40 speakers will present 20 sessions covering topics like leveraging hard to reach markets, further developing mature lighting programs with advanced controls, innovative self-direct pilots, and legislative updates including the possible challenges and opportunities available with the passing of 111d. More than 300 utility professionals and industry advisors are expected to attend the three–day conference, which features numerous networking events, best practice discussion and pre--conference training courses.